brand spotlight: alternative apparel

{check them out: alternative apparel}

alternative apparel is a brand i heard about from the author don miller. his wife {betsy} had come up with an idea for a t-shirt, and they used alternative apparel t-shirts in their design.

since then i’ve looked into the company, and right about now there are a whole bunch of basics i want to add to my closet!

{burnout jersey t-shirt}
{move it flex it tank}
{boxy v-neck t-shirt}

these shirts are so soft and comfortable. they primarily work with jersey material and offer t-shirts, sweatshirts, leggings, etc.

{see more here}

on their website they take you through the entire process of how their shirts are made, and where they are sourced from. they are part of the #whomademyclothes movement. and one of my favorite parts about them?

not only do they have a great product that is sustainably made, they have an entire section on their website dedicated to “brands we love.”

{see more here}

i love that they highlight other brands that believe the same things they do. to me it shows an undeniable authenticity to direct potential customers off of their site and onto another because they believe in what these companies are doing too.

if you’re in the market for any basics, be sure to check them out!

hope you’re having a great start to your week!

xo

kate

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